Following my own advice in my last post, about not sitting on semi exclusive news, I thought I better get this post out quickly! I’m not sure if this has been reported elsewhere, or even how long the change has been in place, but it seems that Google have made a tweak to their Search facility.
It’s only a very minor change, but may be of interest to some…
When you do a search using the quote marks, Google returns only those pages which have that exact phrase on it. For example, if I search for:
some random phrase that I type
it will give me any pages which have all of those words somewhere on the page (or in the URL, or in the meta tags, etc).
When I search for:
“some random phrase that I type”
it will only give me pages which have that exact phrase (ie those words together, exactly as in between the quote marks).
This technique is often used by people researching keywords for use with niche sites, as it lets them know exactly how many other sites have the exact phrase they are targeting. These sites may be their competition!
As I said above, it’s only a very minor change.
In the past, if I searched for a phrase (using quotes) that didn’t exist, then it returned nothing. I would have received a message that my search didn’t match any documents and some advice on changing my search term so it would find something.
Now, it tells me that there are no results found, but it also returns the results for the search term without the quotes.
An example can be seen below.