Tag Archives: Blogging

The Curse Of The Blogger

I recently left a comment on the blog of my friend Terence Chang, that I feel is worthy of further exploration. It discusses a common phenomenon that seems to be a danger to many bloggers and which I’ve come to call the curse of the blogger.

No, it’s not the syndrome of bloggers running out of steam at the six month mark and giving up, just before their blog starts moving. In fact, it’s the opposite: bloggers diversifing and trying to do too much.

Continue reading

Borderline Spammers Beware – Use KeywordLuv!

This is just a quick post to warn the borderline spammers that leave comments here: If you just leave keywords in the name field, I’ll remove the link! You must use the KeywordLuv syntax: yourname@your keywords. Continue reading

New WordPress Plugin – LocalCurrency

I’ve been pretty quiet for the last couple of weeks, mainly due to offline endeavours. However, I did find time to finish off a new WordPress plugin called LocalCurrency, that allows you to show currency values to your readers in their local currency.

For example: If a post contains 10 yuan, a user from Australia will see 10 yuan (AUD$1.53), while a US user will see 10 yuan (USD$1.39). Continue reading

Chinese New Year – Introducing My New China Blog

Happy Chinese New Year! The arrival of the Chinese New Year seems like a good time to announce my new blog at jobsinchina.com. Primarily a blog, for now, JobsInChina will cover issues related to living and working in China. Continue reading

Shylock Adsense Plugin – Hack To Avoid Smart Pricing

In my last post, I talked about Adsense Smart Pricing and how blogs can avoid it by only showing ads to search engine visitors.

One option for WordPress is the Who Sees Ads plugin, which has the ability to do this. I prefer the Shylock Adsense plugin for the reasons given in my last post: automatic placement of ads; no need to enter placeholder in each post; easy to move ads from, say, top right to top left, etc.

The problem with Shylock Adsense is that although it can show ads on old posts only (mostly search engine traffic), there is no option to show ads only to search engine traffic. I really wanted this functionality, so I added a few lines of code to the plugin to enable it. In this post I explain how to do it. Continue reading

How To Avoid Adsense Smart Pricing On Blogs

In my last post, I mentioned the danger Adsense Smart Pricing poses to blogs. Blogs are particularly vulnerable because most blogs don’t work well with Adsense. In this post, I examine the issue further and look at a couple of potential solutions for WordPress users – but there’s a twist in the tale. Continue reading

The Adsense Dilemma (Or How To Make Money)

Adsense – some love it, some hate it. It doesn’t work for all sites, but there’s no denying that on the right site, it can make a lot of money.

Most beginners don’t understand what type of site it works well on. They slap Adsense on their blog and expect the cash to come rolling in. Of course, it doesn’t. Why? Because Adsense doesn’t work well on their type of site.

In this article, I explain the underlying principle of Adsense and look at the attributes of sites that are successful with Adsense. Continue reading

Top 100 Australian Blogs (50 With A Bullet)

I recently applied to have More Than Scratch The Surface considered for the Top 100 Australian Blogs Index. I was pleasantly surprised when it entered the index at position 50! Continue reading

WordPress Permalink Customisation – Caution For Beginners

Editorial Note, 12 August 2011

So, some things have changed since 2007 – I now use the very same permalink structure I warn against below. There are a few reasons for this:

  1. WordPress now deals with permalink structure changes much better these days and will automatically 301 redirect the old URLs for you (in most cases).
  2. Even if WordPress didn’t do it automatically, I’m now comfortable setting up 301 redirect via .htaccess (which is what I do, because I don’t quite trust leaving it to WordPress).
  3. Having the category in the permalink does provide SEO benefits – I don’t care so much about getting the keywords in the URL (you can get that through postname), but I do like the benefits for the site structure (pseudo folders creating a silo structure).

There are still some problems with the /%category%/%postname%/ permalink structure: if you have a lot of pages (more than 50ish), this permalink structure can really slow down your site. Having said that, even this problem is likely to disappear, as it looks like they’ll change the way this works in WordPress 3.3.

This is only my second post since launching www.scratch99.com and I’ve already changed the Permalink structure! In this article, I examine why my original structure:

        /%category%/%postname%/

doesn’t work for me. Continue reading