Many things go into managing a website properly: from defining a content strategy and ensuring the right governance is in place to selecting the most appropriate content management system and getting some rock solid hosting. Traffic is important for all websites. Most need to make money as well.
I have spent many years managing websites of all sizes, from small personal sites to large complex government websites with distributed content authors. I’ve written about some of the things I’ve learned through this experience.
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Everyone uses a web analytics service on their website, but how many of us use that data to actively improve our websites?
Most of us just use analytics to monitor how the site is performing, based on simple measurements such as Pageviews and where the traffic is coming from. Pageviews are up! Great, what I'm ...