More Than Scratch The Surface » Monetization

How To Display Ads Only To Search Visitors

Stephen Cronin — Fri, 19 Sep 2008 12:37:21 +0000

In the past, I’ve written about only showing Google Adsense to search engine visitors, so as to decrease the chance of being smart priced. In this post, you’ll see how to improve the technique outlined previously, so that you can make more money.

Note: Although this post is about showing Adsense to search engine visitors, it’s really about determining whether a user came from a search engine or not. The technique can be used to show search engine visitors whatever you choose, not just Adsense.

… [visit site to read more]

Chinese New Year – Introducing My New China Blog

Stephen Cronin — Wed, 06 Feb 2008 16:01:41 +0000

Happy Chinese New Year! The arrival of the Chinese New Year seems like a good time to announce my new blog at jobsinchina.com. Primarily a blog, for now, JobsInChina will cover issues related to living and working in China. … [visit site to read more]

Finally – The Google Slap…

Stephen Cronin — Tue, 29 Jan 2008 03:39:30 +0000

More Than Scratch The Surface has finally been penalised by Google. I noticed today that my toolbar PageRank has dropped from PR4 to PR0. It appears to only be a toolbar PR penalty – I am still in the same place in the SERPs. … [visit site to read more]

How To Avoid Adsense Smart Pricing On Blogs

Stephen Cronin — Tue, 15 Jan 2008 15:42:21 +0000

In my last post, I mentioned the danger Adsense Smart Pricing poses to blogs. Blogs are particularly vulnerable because most blogs don’t work well with Adsense. In this post, I examine the issue further and look at a couple of potential solutions for WordPress users – but there’s a twist in the tale. … [visit site to read more]

The Adsense Dilemma (Or How To Make Money)

Stephen Cronin — Wed, 09 Jan 2008 13:32:55 +0000

Adsense – some love it, some hate it. It doesn’t work for all sites, but there’s no denying that on the right site, it can make a lot of money.

Most beginners don’t understand what type of site it works well on. They slap Adsense on their blog and expect the cash to come rolling in. Of course, it doesn’t. Why? Because Adsense doesn’t work well on their type of site.

In this article, I explain the underlying principle of Adsense and look at the attributes of sites that are successful with Adsense. … [visit site to read more]

Make Money Online – Don’t Forget Your Existing Skills

Stephen Cronin — Thu, 06 Dec 2007 15:15:48 +0000

A lot of my favourite blogs discuss making money online. I’ve been plotting how I can get in on the action – but I recently had a revelation. While reading about the many different strategies, I’d lost sight of what’s most likely to make me decent money online: leveraging my existing skill set. … [visit site to read more]

I Got My 21 Cents…

Stephen Cronin — Sat, 29 Sep 2007 08:28:11 +0000

22 cents actually. A day or so after enabling Google Adsense, my blog generated its first income from a click. A day later, another cent appeared. I’m not sure where the extra cent came from. It’s not from a click and it can’t be from impressions. I guess Google were just feeling generous.

… [visit site to read more]